Business planning

One of Danielle’s passions is building up new and existing business models.  There is always room to improve and excel.  Danielle has worked at improving strategic plans within divisions of companies but has also developed full business plans from scratch. Below are three key examples of such planning.



The Flourish Approach is a research venture undertaken by Danielle and her design partner, Sarah Dixon, to show the abilities of the apparel market to adapt to sustainability and globalisation simultaneously.  The vision of The Flourish Approach is to demonstrate how a business model that rethinks established systems within knitwear design and production can generate well-being for the producer and the environment while engaging with the customer and creating economic value for the retailer.  Our mission is to provide aesthetically on-trend garments that compete with mainstream fashion in terms of style and price while providing a unique selling proposition through the generation of well-being for the consumer, producer, retailer, and environment. Together, Danielle and Sarah are designing a range of garments that are produced in component pieces and setting up a supply chain to show the potential for well-being among the retailers, consumers, and producers.

For more information on this project please contact Danielle or visit


GENE REGEN, 2008/2009

Gene Regen was a sustainable business plan developed in 2008 to meet the gap in sustainable fashion for the apparel mass market. After being reviewed by a series of top industry professionals in New York in January of 2009 it won the Geoffrey Beene $25,000 scholarship of 2009 which was awarded by Tim Gunn.

Gene Regen was developed as a line of clothing for a new generation of consumers. The generation we have aptly named Generation Regeneration, our clothing line is named after them, Gene Regen.  Gene Regen is for consumers who genuinely care about our earth and the impact they have on it.  Gene Regen has been developed to reduce waste and help the environment by working through people, products, and processes to better the world in which we live.

Gene Regen looks to reduce waste emitted by American consumers through the use of recycled fabrics.  Two of the main fibers that will be used in Gene Regen clothing will be recycled polyester, a fiber that can be recreated from fabric, pop bottles, and other resources, and recycled nylon, which can be (re)produced from industrial waste fibers and waste fibers at spinning factories.  Using recycled fibers not only reduces waste, it eliminates the release of toxins and water waste that occurs in the production of new fibers (even in the creation of organic and chemical-free fibers).

Please email Danielle if you would like to receive more information on this project.


TARGET, 2008/2009

During two successive summers at Target Corporation in Minneapolis, MN, Danielle worked within the buying and merchandising departments in Ready-to-wear and Means to identify existing issues in the buying and merchandising of products in order to improve sales and in-stock percentages. On a team of business analyst Danielle utilised proprietary software to analyze company sales data and unproductive inventory based on qualitative information and proposed various supply chain and store options that were then implemented. Contrasting to other business experiences, this shows Danielle’s ability to focus on small-scale improvements that can greatly benefit the bottom line and the triple bottom line.

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