The Flourish Approach
The Flourish Approach is a current research project being undertaken as a part of the MA Fashion and the Environment Program at the London College of Fashion.
The vision of The Flourish Approach is to demonstrate how a business model that re-thinks established systems within knitwear design and production can generate wellbeing for the producer and the environment, while engaging with the customer and creating economic value for the retailer.
Our mission is to provide aesthetically on-trend garments that compete with mainstream fashion in terms of both style and price while providing a unique selling proposition through the generation of well-being…
– For the consumer; through user-involvement and emotional attachment.
– For the producer; through cultural skill sensitivity and utilisation, advancement opportunities, and flexibility.
– For the environment; through local material utilisation and zero-waste production,
– For the retailer; through economic viability in terms of costcompetitiveness and a unique selling point.
The Flourish Approach addresses the question: By re-thinking established systems within knitwear design and production, can we generate wellbeing for the consumer, producer and the environment, while creating value for the retailer?
The Flourish Approach investigates recreation of the entire apparel system from materials through consumption. By working with a global network of local suppliers we will produce knitted components that can be assembled in a variety of ways to make various garments. The components will be produced using community resources and skills and then seamed together at one central location. Further to this, the consumer will participate in the design process.
View more about The Flourish Approach here: www.theflourishapproach.com